Remember how you used to count customers walking through your door or keep track of your busiest hours? Google Analytics is just like that, but for your online presence. It’s your digital shop counter, showing you exactly how many people visit your website, what they’re interested in, and how they found you. And the best part? You don’t need to be a tech expert to understand these valuable insights.

For Cyprus business owners new to the digital world, Google Analytics might seem like a complex dashboard of numbers and charts. However, once you know which numbers really matter for your business, you’ll find it’s as straightforward as reading your daily sales report. This guide will help you focus on the essential metrics that directly impact your bottom line, without getting lost in technical details.